What's Your Marketing Strategy? (And Is It Actually Working?)
What's Your Marketing Strategy? (And Is It Actually Working?)
If someone asked you about your marketing strategy today, what would you say?
For many small and medium businesses, the answer is something like:
"We post on Facebook when we remember."
Or:
"Our website is there... I think."
Or even:
"We've been meaning to update LinkedIn for months."
Sound familiar?
You're certainly not alone.
You're an expert in your business, not necessarily in marketing
Whether you're a builder, electrician, accountant, hairdresser, retailer or tradesperson, you built your business because you're good at what you do.
Marketing probably wasn't part of the original plan.
Yet today, customers often find you long before they pick up the phone. They'll visit your website, browse your social media, read your reviews and compare you with competitors.
That's why having a marketing strategy matters.
Your website is your digital shopfront
One of the first places potential customers visit is your website.
Ask yourself:
Is the information up to date?
Does it clearly explain what you do?
Is it easy to contact you?
Does it work well on a mobile phone?
Have you added any new content recently?
A website shouldn't be something you build once and forget. Regular updates, fresh content and useful information help both customers and search engines find you.
Social media doesn't have to mean everything
There's pressure to be on every platform, but that's rarely necessary.
Instead, think about where your customers spend their time.
Perfect for professional services, B2B businesses, consultants and companies wanting to build industry credibility.
Still one of the strongest platforms for local businesses, community engagement and customer updates.
Ideal if your business has a strong visual story to tell, whether that's completed projects, products, people or behind-the-scenes content.
TikTok
Not for every business, but for some it's an incredible way to reach new audiences through authentic, short-form video.
The goal isn't to be everywhere.
It's to be present where your customers are.
What's actually working?
Every business is different.
For one company, referrals might generate most of their work.
For another, Google searches drive new enquiries.
Someone else may find LinkedIn brings valuable business connections while Facebook generates steady local leads.
That's why it's worth reviewing your marketing regularly instead of continuing with activities simply because you've always done them.
Ask yourself:
Which channels bring enquiries?
Which ones are taking time without results?
Where are your ideal customers?
What could you improve over the next six months?
Sometimes you just need another pair of hands
Most business owners don't need a full-time marketing department.
They simply need someone to help keep everything moving.
Updating the website.
Writing blog articles.
Creating social media content.
Planning campaigns.
Keeping marketing consistent while they focus on running the business.
That's often the difference between marketing that happens occasionally and marketing that actually supports business growth.
We'd love to hear from you
What does your current marketing strategy look like?
What's working well for your business?
And if you could get help with just one part of your marketing, what would it be?
The answers are different for every business, and that's exactly why your marketing strategy should be tailored to you.
